Sunday, September 30, 2012

FACT: Your face as data

'To a computer, your face is a set of points and measurements between features, but to advertisers, these data sets mean lucrative profits and a new way to connect with customers. Facial detection technology is making it feasible to do real-time measurement and analysis of ads in the physical world and predict the products you will want to buy, based on who you are or what you look like.'

Fascinating article on how your physical appearance can be extrapolated to 'data.' This takes personalized ads to the next level. 

http://www.forbes.com/sites/singularity/2012/08/08/billboards-and-tvs-detect-your-face-and-juice-up-ads-tailored-just-for-you/

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