Sunday, October 7, 2012

HUNCH: Quantified Us

QS trackers are essentially conducting research. This research is then studied and analyzed by the individual. But groups such as Cure Together - which we have discussed several times in class - are taking QS data and turning it into a different, and I would argue, more meaningful model. 

My hunch is that this type of re-frame could be an incredibly powerful motivator for anyone tracking their data (or anyone thinking about tracking their data). Imagine tracking and contributing data that could drastically improve someone's life. For those QS trackers who lose interest after a few interactions, or those who see badges and shrug - this could be a new, more engaging incentive that benefits both the individual and the community at large.

The big question is how do you make this incentive not just apparent, but meaningful?


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