QS trackers are essentially conducting research. This research is then studied and analyzed by the individual. But groups such as Cure Together - which we have discussed several times in class - are taking QS data and turning it into a different, and I would argue, more meaningful model.
My hunch is that this type of re-frame could be an incredibly powerful motivator for anyone tracking their data (or anyone thinking about tracking their data). Imagine tracking and contributing data that could drastically improve someone's life. For those QS trackers who lose interest after a few interactions, or those who see badges and shrug - this could be a new, more engaging incentive that benefits both the individual and the community at large.
The big question is how do you make this incentive not just apparent, but meaningful?
Sunday, October 7, 2012
Thursday, October 4, 2012
FACT: Facebook's New Experiment
Facebook is getting more bold with how it sells user data to companies, all while still allegedly 'respecting user privacy.'
'To amp up the effectiveness of its ads, Facebook in recent months has begun allowing marketers to target ads at users based on the email address and phone number they list on their profiles, or based on their surfing habits on other sites.'
Privacy advocates are up in arms - especially over the fact that FB is taking part in studies to link FB ads with members shopping habits in actual stores (and won't disclose which companies take part in the studies).
An interesting twist to all this is discussed in a recent Slate article. Previously, it was impossible to match up FB users to their voter-file identities. With access to individual phone numbers and email addresses, this is so longer the case. The impact of social media on campaigning just got a whole lot more interesting...
A helpful infographic on FB's use of personal data:
'To amp up the effectiveness of its ads, Facebook in recent months has begun allowing marketers to target ads at users based on the email address and phone number they list on their profiles, or based on their surfing habits on other sites.'
Privacy advocates are up in arms - especially over the fact that FB is taking part in studies to link FB ads with members shopping habits in actual stores (and won't disclose which companies take part in the studies).
An interesting twist to all this is discussed in a recent Slate article. Previously, it was impossible to match up FB users to their voter-file identities. With access to individual phone numbers and email addresses, this is so longer the case. The impact of social media on campaigning just got a whole lot more interesting...
A helpful infographic on FB's use of personal data:
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