...leads to lack of trust.
What's interesting about the Personal Data Economy is that it has arrived and there are no guidelines, no structure on how to handle such massive quantities of information. What has resulted is an overarching sense of suspicion from users.
What if companies (or the government) had structured this economy from the beginning? My hunch is that much of the distrust and fear surrounding Personal Data would be significantly lower, perhaps non-existent. This industry could be truly thriving if there had been a thoughtful and consistent approach to establishing a personal data economy. Instead, companies have run amok, rules and regulations have been hazy and people are scared off. The personal info economy as an industry is tarnished - building people's trust and sense of control will take a long time.
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